Problem
What breaks first
ROI slides inflate hours without baselines. Risk is a footnote. Gaming thrives: prompt counts, forced thumbs-up, seats as success.
Approach
How we cut through
Decision-first packs. One measurement chain from intent to board story. Risk pane beside performance. Evidence gates before expansion. Treat metrics as hypotheses under review — DORA-style caution against metric theatre.
What we do
Concrete work, not brochure fog
- Board / sponsor packs with value + risk
- 90-day operating model: instrument → pilot → prove
- Anti-gaming counters for chat theatre and shelfware
- Cadence: weekly CoE, monthly sponsor, quarterly board
Effective Measurements · Effective Insights · Licence & Value Optimisation