# Effective Agents
> Ship Outcomes, Not Chat

Independent brand and practice for outcome-shipping agents on Microsoft’s stack
(SharePoint agents, Copilot, Copilot Studio, Agent Builder, Microsoft Foundry, Purview, Scout).
Not affiliated with Microsoft or TypeSafe AI. Spelling: en-GB.

## Site map

- [Our Goal (HTML)](/): Primary thesis landing
- [Our Goal (Markdown)](/our-goal.md): Plain markdown mirror
- [Legacy redirect](/manifesto.md): Stub pointing to our-goal.md
- [Effective Insights](/insights/): Telemetry → defensible ROI narrative
- [Effective Choice](/choice/): Augment / automate / leave be
- [Effective Measurements](/measurements/): Board packs, evidence gates, anti-gaming
- [Blog](/blog/): Short articles on filtered M365 AI/agent roadmap items
- [Explore](/explore/): Interactive installation — pin/personalise (localStorage)
- [Game](/game/): Vintage retro turn-by-turn humorous game on the same dataset
- [Legal](/legal/): AI disclosure, cookies, tip
- [Roadmap cache (JSON)](/data/roadmap-ai.json): Filtered AI/agent items from 1 Sept 2026+
- [Brand kit](/BRAND.md), [Our Goal doc](/OUR-GOAL.md), [Framework](/FRAMEWORK.md), [Visual](/VISUAL.md), [Business](/BUSINESS.md)

## Blog mirrors

Each post has HTML at /blog/<slug>/ and Markdown at /blog/<slug>/index.md and /content/blog/<slug>.md

## Pipeline

Run locally (optional Gemini for images/TTS):

```
node scripts/roadmap-blog.mjs
```

Requires network to fetch https://www.microsoft.com/releasecommunications/api/v2/m365/rss
Set GEMINI_API_KEY for generated images and short natural-pace TTS audio; otherwise brand SVG and no audio.

## Voice

Editorial, direct, industrial. Outcomes over chat theatre. Prefer concrete Microsoft product names.