Capability · 02

Licence & Value Optimisation

Ship Outcomes, Not Chat

Activation vs shelfware, consumption hygiene, and assisted-value stories finance will renew.

Problem

What breaks first

Seats were bought in a hurry. Dashboards show prompts; finance sees burn. Nobody can say which licences earn their keep — or which agents waste credits.

Approach

How we cut through

Separate licensed activation from idle seats. Pair assisted value (hours × rate, grounded in task baselines) with consumption. Kill vanity volume. Prefer active days, return rate, and completed work over chat counts.

What we do

Concrete work, not brochure fog

  • Activation / idle hygiene programmes by dept and role
  • Consumption vs assisted-value pairing for renewals
  • Readiness cohorts: where coaching beats buying more seats
  • Agent health: resolution, abandonment, versatility across teams

Effective Insights — ROI narrative · Maximising ROI · Measurements — anti-gaming